Meet “Ganja Goddess” Tara Wells

When reading about Tara Wells, it’s easy to feel intimidated. The inspiring business owner not only launched a thriving cannabis delivery company, a Seattle-based dispensary, a line of premium edibles AND an e-commerce CBD site, but also ferociously forged a path for women in a male-dominated industry. Oh, and did I mention she was also a renowned TV writer and executive producer for a little Emmy award-winning show called The Amazing Race? Tara Wells drips determination and turns anything she touches into an opportunity for growth and success. 

Although the Florida-born weed queen now dedicates her life to providing top-quality cannabis goods, she also credits her former Hollywood career for her passion for pot. 

“The insights it gave me during my career as a TV writer and producer was amazing. It facilitates creative evolution by opening up access to new perspectives,” Wells shares. “I also witnessed how cannabis helped many of my friends with anxiety and sleep issues. It became clear that the plant was an easy, gentle addition to living a good life.” 

I had a chance to catch up with the empowering entrepreneur to learn more about her road to ganja greatness. 

Let’s start with the fact that you’re a long-time fan of cannabis… 

As someone who believes in our connection to plants, my passion for the industry goes back to the human relationship with cannabis. I’ve seen the therapeutic power of cannabinoids and how they can benefit all kinds of people, physically and mentally. In my own life, I have utilized it [for] issues that stem from my athletic background.

What do you love most about it? 

To me, it comes down to the simple fact that cannabis makes you feel good. When I look at our customers, I see working moms, retirees, legal professionals, athletes and people from every facet of our world–and they all love it. That’s the beauty of this plant.

What inspired you to enter the weed industry?

Once I understood the power of the plant, I wanted to share it with the world. At the start, I knew I could make an immediate impact by selling brownies and gingerbreads based on old family recipes. In 2006, I created Ganja Goddess Food. It felt wonderful to bring cannabis to all kinds of individuals, which further inspired me to bring it to the masses.

How did that evolve into delivery service?

Our cannabis delivery business was founded in 2011 and based on a vision to provide cannabis in a convenient and accessible way, no matter where people live.

In California, even though cannabis is legal statewide, it can be difficult to get access in smaller towns. I wanted to provide a low-cost solution because access is also about affordability. Earlier this year, we launched CBD Goddess, a national e-commerce and delivery company with top-quality hemp-derived products.

Do you also grow your own weed?  

While I always like to have a plant or two in my vegetable garden, we don’t grow for the company. There are so many great growers out there. The delivery aspect of our business was appealing to us because of the impact we could make by shipping products far and wide. That is really important since everyone is so busy, and shopping has been shifting more towards online platforms.

Were there any unexpected obstacles or surprising victories you faced when launching your businesses?

In the early days of Ganja Goddess, I was shocked to find how difficult it was to thrive amongst all the intense regulations in this industry. The overstepping laws with heavy-handed local and state taxes make the job much more complicated. I’m very lucky to have an excellent legal, accounting and oversight team around me, and they stay on top of everything. I can’t stress enough the importance of having the right team to work with.

As a female in the industry, I greatly appreciate the stellar support you’ve provided for women. What do you feel is important to keep in mind as a woman in the weed world? 

No matter how other people view you, I believe it’s all about how you view yourself. I have a pretty big personality, so I was able to overcome much of the opposition that came my way but trusting myself and my abilities. The cannabis industry is in its infancy so it’s a wonderful opportunity for women to make an impact if that is their vision.

Do you feel women have a steeper hill to climb in a male-heavy industry? 

Oftentimes in business, you can find yourself being the only female in the room. Although there has been progress over the last five to 10 years, many people might take you less seriously. It’s easy to look at that as a steeper hill, but I think it’s better to see it as an advantage–if you maintain a steadfast focus, the uphill battle can mold you to become more clever and follow your gut.

What sets Ganja Goddess apart?

Everything is about the customer. It’s always been our prime focus, to always listen to and understand the consumer, and I believe that is what sets us apart from the crowd. Personally, I become frustrated when I can’t reach someone to ask questions if I have issues with an online order. We make sure our team is always available so customers can call or email us to get answers any time. 

Since COVID, how has Ganja Goddess adapted? 

We witnessed a surge in new customers using our delivery platform since COVID came to California. Consumers saw the increased value in a contact-free experience with many anxious to leave their homes. Once people try it, they never want to stop.

Thankfully, Ganja Goddess has ample warehouse space, allowing our employees to work safely at a distance, while also going through regular COVID testing. We have seen record growth across the board, which is representative of the evolving digital world and growing acceptance of cannabis. 

What advice do you have for anyone looking to launch their own cannabis business? 

Learn as much as possible about cannabis in all lanes. Focus on understanding how to navigate the range of business procedures needed to operate in the space, from marketing, legal and financial aspects to the science of the plant itself; it is crucial to entering and growing within this industry.

What’s next on the horizon? 

We are aiming to continue our expansion. In particular, we are focused on high-growth areas in emerging markets, doubling down on existing statewide e-commerce and replicating our model across new markets nationwide, all while never forgetting our mission to bring the best cannabis products to communities.

Additionally, we want to build out CBD Goddess to feature even more quality, hemp-derived, organic-based craft CBD products that help people around the country. When the US finally legalizes cannabis, we plan to be well-positioned for that transition. 

Follow Tara Wells and visit Ganja Goddess for more info and to get Bloom Farms delivered! 

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by Valeri Spiwak

Born and raised by the beach in Southern California, Valeri Spiwak lives and breathes West Coast culture and its surrounding artistic charm. With a Bachelors Degree in Journalism and a Minor in French, Valeri continually seeks to explore the beautiful and obscure and shares her adventures through captivating wordplay, clever writing and skillful copy.


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