By Tom Hymes / MG Magazine – As the march toward nationwide legalization gains momentum, cannabis companies of all types and sizes are getting serious about developing brands that will resonate with people for years to come.
Many companies focus their marketing narrative on products and services, often with an emphasis on health benefits, but others have taken a decidedly different route into the popular consciousness by establishing trust based on social responsibility and public service. One such company is San Francisco-based Bloom Farms, whose 36-year-old founder and director, Michael Ray, has in a relatively short time established a reputation for leading by example. It’s no coincidence that Bloom Farms’s mission to create a better world melds seamlessly with its commitment to produce high-quality vape products that exceed the expectations of its patients.
“At our core, our mission is to improve the quality of life for all people,” Ray explained. “Whether it’s a child who goes to bed hungry at night or someone suffering from chronic pain, if we can improve their life just a little bit, then our mission is successful.” The mission reference is not just conceptual, but part of the company’s core identity. Bloom Farms’s tagline reads: A Medical Cannabis Company on a Mission.
Continued at MG Daily..